Cold outreach is completely underserved.
Using AI, we personalize, prioritize, and automate Cold Outreach. For most accounts, we start with Linkedin, but as we scale together, we’ll use tools like Clay and AI Agents to identify the best channels to connect with your ideal prospects. Outreach is done on one of the three following channels:
Social DMs SMS and Messengers Email
The most crucial aspect of all cold outreach is the offer. A firm offer drives conversions and increases authority. Offers are developed over time and optimized just like a landing page.
Our model of optimizing outreach is adjusting audiences every (45) forty-five days and messaging every (14) to fourteen days.
Customer Growth Increased Authority
While the apparent benefit of Outreach is acquisition, the secondary effects also carry significant value. Messaging and Offers tighten significantly for brands, which can then be scaled on paid acquisition. When outreach is run on social media, it has the additional benefit of scaling social audiences, increasing engagement, and creating authority around your brand.
Social outreach is run on personal handles with content supporting both the user and the company page. Here’s what is needed:
Content Calendar Content on company and personal handles that should reflect the values that your offer speaks to. As your content gets more views, engagement will increase from your new connections on your posts. This helps with your connection rate as well; people like to connect with active users with authority. Generally, we recommend 1-2 posts per week for brand accounts and a minimum of 2 posts weekly for personal accounts.
Profile Optimization
